A backlink is an incoming hyperlink from one site to another website. They play a major role in the PageRank algorithm. Google use around 200 factors to rank your site.Out of that these links to your site are one of the most important. Before we dwell further on how to get links, let's see … [Read more...] about Backlink building strategies
As marketers we are constantly looking for strategies to drives our traffic and engagements. Social media is one such platform where we can find huge potential traffic for our site. What we need to do reach them and make them believe that we are of some value to them. Facebook with over a … [Read more...] about How to write compelling Facebook messenger sequences with bots
Email marketing is great. Its been there for some time and have helped us marketers a lot. But recently there have been talks about people achieving 80+ % open rates and 50+% CTRs. This is something unheard of in the email marketing field. So how was it achieved? Facebook messenger … [Read more...] about Facebook messenger bots: How it can get you unusually high open rates and CTR.
Search engine marketing is an digital marketing module which deals with tracking activities of web users in the web . It shows custom ads based on their interests to change potential website visitors to your site. Whenever you browse the web for queries SE makes a note of the psychological … [Read more...] about Introduction to Search engine marketing:Segmentation
Many people think that email marketing is dead with the advent of social media. The reach of social media is of course very vast but can you customize strategies for a particular customer.The answer is no. But with automation coming on, email marketing gives you these powers. So I've believed … [Read more...] about Email marketing 101:Get started with email marketing.