Having an online presence for your business is must.And Facebook ads are one of the most important tool to leverage your business online.Implementing a good Facebook Ads strategy can change your business’s fortune.
But you may still be worried what ads would be performing best for you??
Let me help you.
Whats your favorite brand to follow that always puts out great ads?Or is there a competitor thats killing it with Facebook presence.Well,I’lll show how you can exactly know what ads they are using for different type of prospects in your funnel.
So how to go through your competitor’s actual funnel to spy on there facebook ads strategy?
Business have different type of ads for different prospects in their marketing funnel.
Here’s how you can spy on your competitor’s Facebook ads strategy for free(Well sort of except for third type of ads)
1. Go on their site and look at products/services (wait a few days) if they have a digital strategy you will start to see their ads on your timeline (Save them)
⬆️These are Pre Purchase Facebook Ads
2️. After step 1 go back to the site and add a product to your cart and then leave the site (wait a few days) you will start to see ads (i.e discounts, promotions,etc) from the business/brand to get you back to the site (Save them)
⬆️These are Cart Abandonment/ Retargeting Facebook Ads
3. ⚠️Optional Step⚠️ after 1 & 2 if you really are a fan of the brand/business purchase something from the site with the potential discount you received (wait a few days) not every does this but you may start to see ads and emails from this company (Save them)
⬆️These are Post Purchase/ Loyalty Facebook Ads
With all the ads you have saved in steps 1-3 you will have a great source of market research (copy,CTA’s,creative) that gives you inspiration for whats working for this business/brand that you could potentially replicate (not steal ?) for your own business.
Pro tip:Once you see your competitor’s ads,tap on it and click on ‘why i am seeing this’.This will give you an idea about the targetting your competotor is using.