Real estate is one of the most lucrative industries. With huge boom in population and increase in urbanisation, there’ve been huge development of this sector.
And there’s more good news for everyone in the real estate Industry. Cause now there’s Facebook. Well, Facebook’s been there for sometime. But Facebook Marketing is not something many real estate people have used.
But there are exciting news. To get a glimpse how you can leverage your real estate business see this video.
Now this was back in 2015. Things have changed till then and its way exciting now.Facebook developers saw huge opportunity in this sector and rolled a specific feature called ‘Dynamic ads for real estate’.
I’ll walk you through how you can use Facebook ads for any type of leads you want in this sector whether its people looking for houses or selling one.
How to get leads that are willing to buy houses(For realtors)
Now you’ll be starting your Facebook ads to reach people who are looking for homes.
Go to your Facebook power editor,and in the targeting go to demographics. Select Homeowners and Select ‘People likely to move’under the ‘detailed targetting section.’
In the location, select the area you want to show the ads. You can narrow your target area to an zipcode of area.Suppose there’s a area in your city, from where people are moving to other parts. Well show these people your home ads,connect with them, ask their requirements and give them a house they cant say no.
But wait thats not the end. The house you are selling would be suitable for someone in a particular income level. Well, Facebook’s Power Editor lets you target people based on their income too.
Before we go to the next section.
Let us see story of Dan Henry who turned $441 in Facebook Ads(Plus Leadpages) into $900,000 in Real Estate Sales.
How to find people who are selling their houses
Now we are finding people who happen to be homeowners and somehow happen to move.
We get our Ad sets from the above. People who are ‘Homeowners’and own ‘multi-homes’and are likely to move.
Also, there’s a huge market for people who are recently getting engaged or married. They tend to look for new homes.
Dont forget to make an ad set for this audience.
Leveraging your Real Estate business with Facebook messenger Ads
Facebook rolled out messenger ads recently. And it is one of my favourite tools. Set up your Ad and choose Messenger ads or opens as your goal.
Now whenever someone clicks the ad, messenger chat screen opens up. You start with giving them an free brochure,(or something which generates immediate interest) then go ask their phone number, enquiring about their needs and necessities.
Messenger Ads perform way better than other Ads.Infact a recent study have also showed that messenger apps are beating social media.
Facebook events and Facebook live for Real estate
Well Facebook’s utility in today’s market doesnt end with their paid ads. Look at this event below.
Do you see how you can setup an event for an open house and attract so many people in Facebook. Also you can livestream your open house using Facebook Live to people who cant attend the event.
Isnt that an cheap and easy way to reach more people?
Real Estate leads need to be filtered very carefully. Once its done, you can be almost sure that the leads will convert into buyers once you continuously put forward their choice of space to them.
Gather small but valuable each leads. In Real Estate, a single lead can earn you 5-10k $.
So what are you waiting.Go try Facebook ads for finding buyers and sellers of properties.
Do let me know how it works for you and further suggestions.