I spend around 10 hours a day browsing through my Facebook feed. I guess most of the people today spend a significant portion of their time.
And each and every day, Facebook is rolling more ads into your feed to increase their revenue. And as result competition have grown fierce.
Making Facebook ads that convert is one of the most sought after skill nowadays. The amount of revenue you can earn by spending some dollars in Facebook is huge. Sectors like real estate, ecommerce are hugely interested in person/agency that can make Facebook ads convert.
The graphic ad that you see along with the Title and description is at the very top of your marketing funnel. Studies have found out that the human brain can recognize visual stimuli much faster.
Therefore your first focus should be the design of the ad along with a call-to-action headline. Also the competition is fierce and the market may get saturated very quickly. Therefore its necessary we renovate and find new ways to make ads for Facebook that captures audience attention.
Before we discuss,the hottest Facebook Ad creatives in 2017,lets see some tips for creating better Facebook ads.
Important tips for Facebook ad designs
1.Choose a target statement.
Start by choosing a target statement.The target statement is the objective you want to achieve with your ad. Customise the style and format of the ad to meet your target statement.
Suppose your objective is creating awareness about the products you sell. So your ad need to feature people talking about the benefits of your product.
2.Create a ‘How to’guide for your product
People are reluctant to add new technology in their lives with which they aren’t familiar with. By creating a comprehensive ‘how to ‘video guide, we can reach them and make them more comfortable to buy our product.
3.Limit the text in your ad to 20%
Too much text in your ads can be distracting and may limit your audience reach. It has also been seen that ads with around 20 % text performs the best.
4.Focus on your goal
Your ad should immediately strike the viewers with the objective of the ad. If you have too much information to convey, used carousel ads.
You can also use video to give away information, but the video thumbnail should heavily focus on your goal.
5.Use high quality images.
Make sure the images you use have high resolution. Always make your images comply to size recommendations.
Here you can see the size recommendations of different types of photos in different social media.
6.Test your Ad design
Always play around with your ad designs to find out which performs the best for you and then optimize it for conversions.
The hottest Ad creatives for Facebook in 2017
We are going to talk about hottest Facebook ad designs.These are the ads that have a high rate of conversion nowadays. In this video ,you can watch Ceo of Social Beehive ads agency talk about the those ads.
Standard image ads.
Standard image ads are ad designs that have been working quite well for sometime. But let see which designs among these are the hottes right now.
The first type of image ads that are working well is Color splits. So what you’re trying to do in color splits is that you’re dividing the background by introducing an bar element to create a high level contrast where we can focus the message of the ad. It really works very well.
I use canva, which have prebuilt Facebook ad templates to design these ads.
If you have ebook or such type of lead magnets to promote,than making a photo realistic mockup of it in your ad really works out better than just pasting one dimensional cover image
Below you can see how a photo realistic mockuo of an ebook looks like.
If you are doing an webinar, then the ads that adds the speaker’s image works better than others. The most common way of doing this is clipping the background and putting it in another to create contrast.
Animated Video Ads
Animated video ads are the newest and the coolest type of ad. Well the name is actually misleading. It doesnt refer to cartoon or other such animated ads.
Instead its something thats in between standard image ads and video ads.
You can create this ads with the simple instagram app called Boomerang.
If you want to see Boomerang ads, check the instagram profile of this brand.
These ads are really doing well in grabbing attention and drawing people in.
Another type of video ads thats hot right now is cinemagraphs. Well they have been there for some time, but people still loves them. Basically cinemagraphs are video ads where only a component of the clip is moving and the resf is frozen.
You can change a portion of the image as a moving gallery for products that you sell. This really works well for ecommerces.
Carousel format let us show up to 10 images/videos, headlines and links, or calls to action in a single ad unit. Anyone who sees your ad can then scroll through the carousel cards by swiping or clicking the arrows.
What we try to make is seamless designs that are made up of various different elements but fit wells with one another.
Having a unique background across the whole carousel is very necessary. Carousels should look like one continuous ad.
The hottest thing in video ads are high end animated video ads which do great for grabbing attention.
But its native video ads which results in most conversions.
For more about video ads check the video above.
These are the hottest Facebook ads in 2017 and surely gonna be more popular in 2018.
So have you found out the type of ad thats works best for your business?
Let me know in the comments below.